I’m Tom. I’ve been coaching since 2012.

I’ve spent most of that time working with corporate professionals in London and, for the last six years, working closely with ultra-high-net-worth clients.

Like a lot of lads, my own training started with bodybuilding. I was reading Bodybuilding.com forums and following body-part splits long before I ever thought about becoming a coach.

Over the years, the way I train and coach has changed a lot. Completing my Level 4 in Strength & Conditioning took me further into movement, pain-free performance and building a stronger, more capable body rather than simply training individual muscles.

Working with clients who have demanding careers also taught me that more training isn’t always better. What matters is doing enough to make progress, being able to recover from it, and being able to do it consistently.

That’s how I coach now. Full-body training, the major movement patterns, work on your individual weaknesses and no unnecessary volume just for the sake of doing more.

After more than a decade of doing this one-to-one, I’ve taken the same approach into my online coaching.